An evidence-based storytelling methodology developed by Changemaker Studio to connect people, change perspectives, and mobilize action for social change.
We write and develop Stories for Social Change and we support changemakers with:
- Our (upcoming) guidebook on the 10 principles of a powerful story.
- Interactive workshops to create your own storyboard.
- Tailored advice on story research, writing, and scene development.
Learn how storytelling is essential to create awareness about societal challenges and to make an impact. We combine insights from ancient methods, groundbreaking artists and the latest social movements. The value lies just as much in the collaborative process as in the outcome. We illustrate timeless storytelling principles and connect these with unforgettable stories from leading changemakers around the world.








Asma facilitated a wonderful 3.5-hour session for the Hivos communications team members in September 2025. Together in her Storytelling for Social Change workshop, Asma guided us through an inspiring session that really helped us all get involved with the storytelling methods and approaches, especially the engaging examples she used and the way she structured our time together. Her ways of breaking down story components and reframing them were insightful and approachable and the team left her workshop with a sense of inspiration and a renewed perspective on how we could approach our storytelling going forward. Thank you, Asma! “
— Siân Kavanagh, Hivos Communications Officer
Vanuit Stichting Rooted hebben we recent een sprekerspool opgericht om verhalen te verspreiden over de individuele reis naar belonging en de collectieve noodzaak om een thuis te bouwen met ruimte voor al onze identiteiten. Asma heeft onze acht Rooted sprekers met aandacht, zorg en professionaliteit begeleid. Ze ondersteunde hen om de diepte in te gaan naar de rauwe emoties, zodat hun verhaal gegrond is in authenticiteit. Tegelijkertijd liet ze ons dromen, om zo met passie en overtuigingskracht een nieuwe wereld te kunnen schetsen. Onze verhalen zijn scherper en impactvoller, onze visie helderder. Asma knows what she’s doing. Haar kennis is geworteld in zowel de wetenschap als haar eigen persoonlijke ervaring. Bovenal, een ontzettend warm en fijn mens om mee samen te werken. Ik gun elke organisatie of impactmaker om door Asma te worden begeleid – it’s worth it. “
— Noor Cornelissen, Director Rooted
